Developing a diversified, institutional quality portfolio based on your goals and preferences.

Step 1

Assess and develop your goals.

Step 2

Determine the required risk needed to achieve your goals.

Step 3

Create and customize your investment policy statement and portfolio allocation.


Step 4

Provide ongoing dynamic portfolio management which includes tax management and individual customization.


Step 5

Ongoing oversight and adjustments to ensure consistent and sustainable progress towards your goal.


We have a process and discipline in place that we know works over an investment lifetime.  Adhering to an intellectually honest process means a higher probability of success in achieving your goals. 

More importantly it can hep us control behavioral bias and panic during market swings.



Your time is precious.  As your career, family and leisure activities consume more of your day, do you really have the time or desire to follow the stock market?  With more and more investment options, new regulations and tax laws, investment management is getting more complex and more time consuming.

It takes a skilled professional to help you navigate and maximize the opportunities in front of you.  As your financial coach, we will help you create a diversified portfolio strategy built with specific outcome or risk profiles in mind.  

We will utilize a combination of low cost Exchange Traded Funds (ETFs), active mutual funds and alternative strategies to build a portfolio that works for you.

Costs - Fees are based on total assets under our management and may be customized to a clients unique circumstances*:​

$0 to $49,999                      2.00%

$50,000 to $149,999           1.75%

$150,000 to $499,999         1.55%

$500,000 to $999,999         1.20%

$1 Million to $1,999,999      1.00%

$2 Million to $4,999,999      0.90%   

$5 Million +                   negotiable

*Minimum fee is $850/year($70.83/month)

Herr Capital Management, LLC   27 West Plainfield Road, Countryside, Illinois 60525  

Where Prosperity Begins©  Phone: 312-697-1600  Fax: 312-697-1601

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Securities offered through American Portfolios Financial Services, Inc. Member FINRA/SIPC.  Investment advisory services offered through Herr Capital Management, LLC, a registered investment advisor independent of American Portfolios Financial Services, Inc.