PROSPERITY: (noun)., a successful, flourishing, or thriving condition, especially in financial respect.


HERR CAPITAL MANAGEMENT: (verb)., your resource to obtain a successful, flourishing, or thriving condition, especially in financial respect.

OUR MISSION is to help you live a life of prosperity by helping you make smart financial decisions that work for you.

WE EMBRACE the role as a valued partner in the creation and preservation of your wealth. We strive to have strong personal connections with you, to assure the integrity of your financial position within the context or your personal, family and business values.


We CHERISH the professional and personal rewards that come from getting to know you.


  • SERVICE - We embrace the fiduciary role to help you discover your own unique path to prosperity.

  • INTEGRITY - We conduct ourselves in an honest and professional manner.

  • KNOWLEDGE - We are an independent dynamic organization uniquely positioned to facilitate your financial and education needs.

  • INTELLECTUAL HONESTY - We are committed to providing unbiased advice, knowing there is more than one way to help you achieve your goals.

  • ACHIEVEMENT - We value being goal-oriented and CELEBRATE your accomplishments and personal milestones.

  • ADVENTURE - We value the adventure life offers, but not when it comes to financial matters. We ask meaningful questions to understand what's important about money to you.

  • ACCOUNTABILITY - We hold ourselves, and you, accountable for your success. We are a team.


Herr Capital Management, LLC   27 West Plainfield Road, Countryside, Illinois 60525  

Where Prosperity Begins©  Phone: 312-697-1600  Fax: 312-697-1601

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Customer Relationship Summary (Form CRS)


Securities offered through American Portfolios Financial Services, Inc. Member FINRA/SIPC.  Investment advisory services offered through Herr Capital Management, LLC, a registered investment advisor independent of American Portfolios Financial Services, Inc.